Michelle Bocchino is the Director of Marketing at DirectMail2.0, an omnichannel approach to tracking direct mail campaigns and lifting response rates by integrating digital technology. Located in Clearwater, Florida, Michelle loves walking the beautiful beaches and attending live music shows. She also hosts team trivia and music bingo events at local breweries and private parties. Promotion has always been her passion and she enjoys learning new ways to combine technologies to further print advertising.